Ride Entertainment’s Operations Division Partners with Iconic New York City Skyscraper



The Beam at Top of the Rock, allows riders to experience and recreate iconic photograph “Lunch atop a Skyscraper” taken during the building’s construction.

NEW YORK CITY – Ride Entertainment is proud to announce a new partnership with 30 Rockefeller Center as the operators behind Top of the Rock’s newest attraction, The Beam. 


“It is a true honor to steward such a groundbreaking attraction atop a historical and iconic New York City landmark,” said Eli Paraoan, President of Operations with Ride Entertainment. “It has been a pleasure working with the team at Top of the Rock and I look forward to growing our partnership for many years to come.”


Located on the 69th floor, two beams secure up to seven guests at a time before rising approximately 12 feet and rotating 180 degrees, giving unparalleled views of the New York City skyline from the most unique of vantage points. Guests also receive a souvenir photo, mimicking the iconic “Lunch atop a Skyscraper” taken back in 1932.



Operating and maintaining historical attractions aligns with Ride Entertainment’s other New York-based attractions, including the operation of Forest Park Carousel (a National Historic Landmark) and the SeaGlass Carousel in The Battery – a one-of-a-kind carousel in lower Manhattan. With the addition of its operation of The Beam, Ride Entertainment now operates attractions at seven different locations throughout the New York City area.


About Ride Entertainment:

For over 20 years, Ride Entertainment has been the global leader for innovation and customer satisfaction in the attractions industry. Founded as a sales company focused on bringing the best thrill rides in the world under one roof, the company has expanded to serve every sector of the industry: sales, service, and operations. Visit RideEntertainment.com to learn more.

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