ATTRACTION DEVELOPMENT
An Operations Case Study:From shuttered business to New York City historical landmark.
Restoring “The Crown Jewel” of Queens
The Forest Park Carousel is a community treasure previously rendered non-operational since it closed in 2009. Three years later, our operations team developed a comprehensive investment plan to restore Queens’ “Crown Jewel” attraction.
In partnership with local community leaders and organizations focused on historical preservation, we were able to reopen successfully with Capital Expenditures exceeding $100,000 within the first few weeks of planning and development.
From Concept to Opening
The opening weekend in May of 2012 saw guests come from all over New York to enjoy a spin on this historic carousel. During opening weekend, community activist Ed Wendell said, “They [Ride Entertainment] have done a remarkable job considering how little time they had to get everything up and running for the holiday weekend. Keep in mind that the deal was struck a month ago. The fact that it was open at all was a small miracle. And after nearly four years of silent inactivity, the sight of men, women and children at our carousel was very welcome.”
Making History
Within the following year, our team further elevated the site. In 2013, Forest Park Carousel was named a New York City Landmark – the first time a carousel was ever awarded such a distinction and received widespread recognition including features in USA Today™ and Fox News.
In 2015, Ride Entertainment made significant investments in the carousel. We installed custom-machined parts to replace existing, outdated parts (the carousel is over 100 years old!). The entire carousel was disassembled and each mechanical and electrical component was examined. This major and delicate rehabilitation project ensured that this timeless piece of magical art and master craftsmanship would be spinning for decades to come.
In following years, the carousel became a centerpiece for additonal attractions for families of all ages.